Why Minimalist Design is Still Trending
Have you ever visited a website that made you feel that you have to leave right away? At times you can’t help but feel forced to stay because the vital information you are searching for is at that site.
One of the reasons why it made you feel that way is because of the design. Yes, there are still websites that have poor web design. They can’t seem to change their websites and design it in a way that will be pleasing to the visitors. Apparently, they are treating their websites like an artist’s canvas, where they can put anything up and call it art.
It is because of such reasons that minimalist web designs still trend these days. And the demand for it is getting higher. It can be difficult for a web designer used to a lot to engage in minimalism. But once you get to understand the reasons why they are done in such ways, you will be forced to create one yourself. You don’t want to lose customers after all.
It will force you to focus on the message.
Do you need to ask yourself what is the website’s purpose? What is the message that the website should convey to its viewers? You are to focus on these questions when you create a web design. Make sure that the message doesn’t get lost in the middle of the clutter that your website possess.
Since you will be creating a minimalist design, you do not have much space to let it loose. Each element on the page must be deliberate. It serves its own purpose. Being wishy washy is a no-no when it comes to conveying your message. It doesn’t serve well if you write a thousand words of content in order to let your viewers get the message. It is also a big no to use generic graphic fillers and stock photos. You will become very aware of what you put in your design since your main objective is to reinforce the message of the website.
Convey USP better
USP means Unique Sales Proposition. Since there is less clutter in a minimalist page, you get the chance to make the USP even better by giving it more spotlight. You can find some samples online on how they make their USP shine and stand out. Most of them have very clean yet sophisticated design. Above its fold, you can find about 10 words and a menu with a clean background image that shows a subtlety of people working diligently.
If there is less clutter, you will get better conversion. You can do a comparison study between two powerful websites: Google and Yahoo!
Responsive gets easier
One of the latest addition in minimalist design is the responsive feature. This is especially really helpful among users that are fond of accessing the web through their mobile phones. Mobile focuses more on the “less is more” approach. And it does better more than anything else. Those that have been designing mobile sites at first understand it the crunch on accessing websites on such small screens. What better way to give better access to a website other than going for a minimalist design? You can never afford any clutter when your website will eventually be accessed through a 3-inch screen.
Better user experience
Here is what makes people stay or leave. You can even do your own research on which sites let you leave right away or stay for more. You will realize that you get to stay more on websites that have a minimalist design.